The Arizona Rattlers organization welcomes new Director of Marketing, Ronny Henderson. Ronny comes to the Rattlers with 18 years of experience in the sports and marketing fields. He will be responsible for the comprehensive day-to-day Marketing Operations, Business Development, Corporate Communications and Multimedia platforms for the franchise.

A Portland, Oregon native, Henderson attended Portland State University (PSU) and was a two-time Academic All-American while playing both football and baseball. After graduating from PSU in 1989, he started his career with the Portland Beavers in Media and Public Relations and added the role of interim General Manager for the Salinas Spurs of the California League in 1990 to his plate.

Henderson has negotiated broadcast relationships with Fox Sports to bring live Western Hockey League games to the network with Chief Marketing Officer of the U.S. Division.  He has introduced unique broadcast technologies to multiple cable & major networks, introducing broadcasting enhancements SimulCamTM & StroMotionTM to the NFL Network, NBC for Olympic coverage, plus Major League Baseball for player development & scouting.

Henderson is credited with co-authoring the largest stadium naming rights deal in minor league baseball history via a $13.3 million dollar agreement with Portland General Electric. The deal was a significant part of the $33 million dollar renovation of historic Civic Stadium in downtown Portland Oregon.

Prior to joining the Rattlers organization, Ronny served a dual role as Chairman and Vice President of Development with Arizona’s Reviving Baseball in Inner-Cities program. The non-profit organization is focused on mentoring and teaching life skills through the game of baseball and softball to socially and economically challenged youth and families in the valley

About the Arizona Rattlers

The Arizona Rattlers are proud members of the Arena Football League (AFL). Single game tickets are on sale now and start at just $11. For ticket information please call (602) 514-TDTD (8383) or online at

About SLE

Steve LeVine Entertainment & Public Relations (SLE) is a full service entertainment, events and public relations agency.  SLE specializes in event planning, coordination, and production, talent booking and management, marketing and promotions, new media and design.

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